Психология создания персонального бренда
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02-02-01-tsvet-v-strukture-personalnogo-brenda
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02-03-01-simvolika-personalnogo-brenda
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02-04-01-golos-v-personalnom-brendinge
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02-05-01-odezhda-i-samoprezentatsiya-persony-brenda
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03-01-tehnologiya-konstruirovaniya-imidzha
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04-00-materialy-dlya-kouchinga
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04-01-01-imidzh-kak-formula-uspeha
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04-02-01-obraznoe-pereprogrammirovanie
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05-01-slovar-arhetipov-kollektivnogo-bessoznatelnogo
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05-11-slovar-arhetipov-kollektivnogo-bessoznatelnogo
Жанр: Бизнес, личностный рост
Автор: Валентина Горчакова
Читает: Валентина Горчакова
Длительность: 15 ч. 25 мин.
Что такое персональный брендинг? Возможно ли выделиться среди конкурентов, войти в систему современных маркетинговых коммуникаций будучи воспринимаемым окружающими как бренд? Возможно – уверяет автор. Значительная часть современного менеджмента – работа по созданию бренда. Бренд формирует добавленную стоимость, премиальную цену, доверие, надёжность, узнаваемость.
Эта книга необходима каждому, кто хочет быть представленным в общественном сознании, кто осуществляет социальную власть и влияние, кто постигает непростые законы бизнеса и политики.
Брендами не рождаются, ими становятся.
